For the last several years, I’ve opened the January edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management with proposed Resolutions for the New Year. (And here we are -- Volume 7, Number1 -- Wow!)
Since resolutions, like advertising itself, tend to make an impact only when repeated…and repeated…and repeated…I figured I’d once again give a nod to this time-honored tradition.
In no particular order, then, here are 12 Resolutions, one for each month, for you to consider effecting in 2009:
Guerilla Marketing: Think outside the box for ways to promote yourself. There are rules. And then sometimes you know what they say about rules...
Networking: Do more, by joining more…networks that is (associations, fraternal organizations, fellow hobbyists, etc.). Marketing yourself continues to be a numbers game…
Publicity: Toot your own horn – no one else knows your “key” as well as you do…
Web site: If it’s been a while since you’ve “Spring-cleaned” your site – updating and streamlining – maybe now’s the time to have at it. And not wait, by the way, until Spring…
Seminars: Think you know it all?? Heck, maybe you do! – at least as far as certain audiences to whom you would speak are concerned, and the new market opportunities they might present to you…
Newsletters: Share your ideas, broaden your constituency – send out industry-relevant information either as hard copy…or electronically (such as what you’re presently reading)…
Trade Shows: Go to them, be in them, mingle within them, write a program article for them…
Event Marketing: Promote a cause, sponsor a charity, have an Open House – it’s good P.R. by “humanizing” your business…
The Newspaper: Remember that old-fashioned thing, for which the death knell has been sounding for years? For ideas, for client contact opportunities, for business references…don’t rely on the 11:00 PM News. Read the newspaper…
Greeting Cards: It doesn’t have to be Christmas to send them. Get your name out year-round, with Valentine’s Day, July 4th, Arbor Day – whatever! – as an excuse to stay top of mind with clients and colleagues….
Postcards: Along with greeting cards, postcards are a fast, convenient, economical way to let people know about your business (think realtors, financial planners, etc.)…
JDK Marketing Communications Management: Yeah, I know, I “cheated” on this last one. But how else are you going to be able to effectively take care of the previous 11 resolutions, without first resolving to contact yours truly…?
Have a happy, healthy and prosperous 2009. And we’ll see you again the first Tuesday of next month with another Auld Lang Syne rendition of Not Your Usual Marketing Tips.
Joel Kweskin
http://www.jdkmarketing.biz/
…And from the “Just Wondering” Dept.: This past holiday season, as usual, the radio airwaves were filled with Christmas standards sung by the likes of Frank Sinatra, Bing Crosby, Dean Martin, Andy Williams, Ella Fitzgerald, et al. Since it was primarily the rock and country stations that played them, I was Just Wondering…if these timeless, iconic artists are good enough to play at Christmas time, why aren’t they good enough to be played on these same stations throughout the year?
(Yeah, right.)
Since resolutions, like advertising itself, tend to make an impact only when repeated…and repeated…and repeated…I figured I’d once again give a nod to this time-honored tradition.
In no particular order, then, here are 12 Resolutions, one for each month, for you to consider effecting in 2009:
Guerilla Marketing: Think outside the box for ways to promote yourself. There are rules. And then sometimes you know what they say about rules...
Networking: Do more, by joining more…networks that is (associations, fraternal organizations, fellow hobbyists, etc.). Marketing yourself continues to be a numbers game…
Publicity: Toot your own horn – no one else knows your “key” as well as you do…
Web site: If it’s been a while since you’ve “Spring-cleaned” your site – updating and streamlining – maybe now’s the time to have at it. And not wait, by the way, until Spring…
Seminars: Think you know it all?? Heck, maybe you do! – at least as far as certain audiences to whom you would speak are concerned, and the new market opportunities they might present to you…
Newsletters: Share your ideas, broaden your constituency – send out industry-relevant information either as hard copy…or electronically (such as what you’re presently reading)…
Trade Shows: Go to them, be in them, mingle within them, write a program article for them…
Event Marketing: Promote a cause, sponsor a charity, have an Open House – it’s good P.R. by “humanizing” your business…
The Newspaper: Remember that old-fashioned thing, for which the death knell has been sounding for years? For ideas, for client contact opportunities, for business references…don’t rely on the 11:00 PM News. Read the newspaper…
Greeting Cards: It doesn’t have to be Christmas to send them. Get your name out year-round, with Valentine’s Day, July 4th, Arbor Day – whatever! – as an excuse to stay top of mind with clients and colleagues….
Postcards: Along with greeting cards, postcards are a fast, convenient, economical way to let people know about your business (think realtors, financial planners, etc.)…
JDK Marketing Communications Management: Yeah, I know, I “cheated” on this last one. But how else are you going to be able to effectively take care of the previous 11 resolutions, without first resolving to contact yours truly…?
Have a happy, healthy and prosperous 2009. And we’ll see you again the first Tuesday of next month with another Auld Lang Syne rendition of Not Your Usual Marketing Tips.
Joel Kweskin
http://www.jdkmarketing.biz/
…And from the “Just Wondering” Dept.: This past holiday season, as usual, the radio airwaves were filled with Christmas standards sung by the likes of Frank Sinatra, Bing Crosby, Dean Martin, Andy Williams, Ella Fitzgerald, et al. Since it was primarily the rock and country stations that played them, I was Just Wondering…if these timeless, iconic artists are good enough to play at Christmas time, why aren’t they good enough to be played on these same stations throughout the year?
(Yeah, right.)
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