And so I thought I'd use the auspices of this column to step away from its customary charge to educate and inspire on matters marketing -- how presumptuous of me to begin with -- and, while lacking in gifts for you, at least spread some of that good cheer.
Welcome to the Winter Solstice edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.
Not wishing to come across as too treacly, I am still sufficiently bitten by the Holiday bug to where I'd like to put forth some thoughts on one particular kind of "gift."
This is lifted from a column that appeared in this space about five years ago. Enjoy:
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What does Love mean?
A group of professional people posed this question to a group of four-to-eight-year-olds. The answers they got were broader and deeper than anyone could have imagined. See what you think:
"When someone loves you, the way they say your name is different. You just know that your name is safe in their mouth."
Billy, age 4
"Love is when a girl puts on perfume and a boy puts on shaving cologne and they go out and smell each other."
Karl, age 5
"Love is what makes you smile when you're tired."
Terri, age 4
Love is what's in the room with you at Christmas if you stop opening presents and listen."
Bobby, age 7
"If you want to learn to love better, you should start with a friend who you hate."
Nikka, age 6
"Love is like a little old woman and a little old man who are still friends even after they know each other so well."
Tommy, age 6
"During my piano recital, I was on a stage and I was scared. I looked at all the people watching me and saw my daddy waving and smiling. He was the only one doing that. I wasn't scared anymore."
Cindy, age 8
"My mommy loves me more than anybody. You don't see anyone else kissing me to sleep at night."
Clare, age 6
"Love is when your puppy licks your face even after you left him alone all day."
Mary Ann, age 4
"When you love somebody, your eyelashes go up and down and little stars come out of you."
Karen, age 7
"You really shouldn't say 'I love you' unless you mean it. But if you mean it, you should say it a lot. People forget."
Jessica, age 8
Finally, author and lecturer Leo Buscaglia recalls a contest he was asked to judge, the purpose of which was to find "the most caring child."
The winner was a four year old whose next door neighbor was an elderly gentleman who had recently lost his wife.
Upon seeing the man cry, the little boy went into the old gentleman's yard, climbed onto his lap, and just sat there.
When his Mother asked what he had said to the neighbor, the little boy said, "Nothing, I just helped him cry."
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On second thought, maybe there was a gift or two in there...
Happy Holidays, and a prosperous and healthy New Year to you and yours.
Joel Kweskin
http://www.jdkmarketing.biz/
joel@jdkmarketing.biz
704.846.4835 office
704.575.8850 mobile
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