Tuesday, June 1, 2010

E-zine Does It

Sometime ago, I wrote about e-zines and a great resource site for both gathering info for your e-zine...and submitting your own to the site. With more and more of you taking advantage of this significant marketing tool (yes, marketing tool, as I for one have derived business from it...), let's revisit that column.


Andy Warhol coined the observation that sooner or later everyone would have his or her “15 minutes of fame.” Now it seems everyone with an e-zine can have those 15 minutes…virtually whenever he or she mails one out.

Those of you writing e-zines, though, know what it’s like to sit down and stare at a blank screen when no compelling subject comes to mind. What do you do then?

Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

As a copywriter, working on everything from brochures to ads to press releases to TV and radio commercials, I know what it’s like to stare at a blank page and trust that my capabilities will marry with my muse and something brilliant will emerge. Hah! If only it could be more expeditiously controlled.

There is a source, however, for those of you who, like me, also write for this 15-inch electronically illuminated screen and occasionally stare at it, scratching our heads wondering how to get cranking. If you need a jumpstart on a theme, a subject, or even want to plug in an entire piece (as long as appropriate credit is given), there’s a website that will “freely” help you out.

http://www.ezinearticles.com/ brings you to a virtual clearinghouse of already-written e-zines. There are literally hundreds to choose from, on such subjects as: Business, Finance, Self-Improvement, Health & Fitness, House & Family, Computers & Technology, News & Society, Public Speaking, Internet & Business Online. There’s no plagiarism issue; credit is expected in lieu of any kind of fee.

You can even arrange to submit your own articles so that others can glean information from them and link your name/website alongswide as an authority in that field. Through SEO and Keywords, that’s potential for a lot more eyes to see what you have to say beyond your own database.


According to Wikipedia, as of February 10th of this year, Ezinearticles.com was ranked Number 131 in traffic among global websites and Number 51 in the United States.

In the business world where we're told success is a numbers game, those are pretty strong digits to take into consideration.

'Til we meet again the first Tuesday of next month for more virtual viewpoints from Not Your Usual Marketing Tips, happy e-zine to you and yours!

Joel Kweskin
704.846.4835 office
704.575.8850 mobile
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