Tuesday, November 2, 2010

Happy Thanksgiving

It's Thanksgiving month. As such, I thought I'd indulge my prerogative to fashion this column in a "not your usual" way and reflect, for once, on the professional side of things for which I am thankful.

I'm thankful for:

* The independence to be my own boss. And to work at a creative craft that can certainly be enervating...but enriching as well, as I help clients put a public "profile" on their businesses.

* The clients themselves, a virtual United Nations of personalities -- English, French, Cuban, Puerto Rican, Lebanese, South African --from whom I've learned something about their former cultures along with their equally diverse and varied businesses.

* The scope of work I've been able to do for them -- branding, logo design, corporate identity, print collateral, video, TV and radio commercials, publicity, websites -- to make my contributions all the more personally fulfilling.

* The camaraderie that comes with teamwork, as I and graphic designers, photographers, printers, videographers, web designers and other creative industry professionals build marketing programs to assist clients in pursuing their own dreams of success.

* The reach that technology affords all us small businesspeople, so that we may be competitive in a reasonable manner with our larger, more established business brethren; technology such as through various Social Media outlets as well as this E-zine you're reading...a great way, I've found, to stay top of mind with clients, prospects and colleagues.

* The opportunities afforded by living and working in a great mid-size city (that one hopes doesn't get too much bigger) so that it remains a manageable and embracing place for entrepreneurs and small businesses to succeed and grow.

* The same city that likes to have fun as well as put its shoulder to the wheel, so that there is additional opportunity, for instance, to assist party and event planners with a product as uniquely entertaining and customized as...caricatures. The proverbial "other hat" worn by yours truly:


* And finally, a father who paved the creative way for me by being one of the authentic Mad Men -- an illustrator, copywriter, creative director -- I looked up to for guidance, support, perspective...and the genetic passing along of verbal and artistic capabilities.

For all this, and more, I am thankful this Thanksgiving.

See you again the first Tuesday of Christmas/Hanukkah/Kwanza month...

Joel Kweskin

704.846.4835 office
704.575.8850 mobile
Facebook, LinkedIn, Plaxo