Tuesday, August 2, 2011

Video Saved the Marketing Star

Thirty years ago, virtually to the day, a British New wave rock group called The Buggles, became pioneers when what turned out to be their one-hit wonder -- "Video Killed the Radio Star" -- became the very first music video shown on MTV.

But if video killed the radio star, it's positively life affirming to marketers these days.

Welcome to the August edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

"Video" is from the Latin verb videre, which means "to see."

I have a client who demonstrably asserts that the video intro she has embedded in her e-mail signature and on her website has been a significant asset in promoting her business and her brand.

I have another client who enthusiastically utilizes this medium to showcase his brief talks and webinars.

Those of you already engaging in video activities (no, not the Tommie Lee or Rob Lowe variety..) needn't be reminded of this medium's far-reaching effectiveness.

To enjoy it passively as well, there is an online service that links you, free, to webinars and related broadcasts that can provide a treasure trove of information on all kinds of subjects.

BrightTALK, according to its website description, "provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

"At BrightTALK, we believe that people learn the most when they hear directly from those who know the subject best. We also believe that this experience is enhanced through a dialog between speakers and the audience. Our online event tools offer a dynamic environment for everyone involved. It is the interactions we witness and the advancement of knowledge in our online communities that excites us the most.

"You can join BrightTALK’s vibrant exchange of ideas as either a viewer or a presenter. We offer viewers live, interactive access to businesses’ top thought leaders. You identify the topics most relevant to you by searching communities, channels, summits or individual webcasts and are introduced to new experts via their timely and relevant presentations. Your comments, your ideas, and your voice will not only influence how others think, but can shape future events available for your viewing and participation on BrightTALK. In addition, webcasts are available on-demand for future viewing and for sharing with your peers and colleagues. "

Since I subscribe, here's a recent e-mail I received:

Dear Joel

Last week on your subscribed channels:

Webcast: Jul 26 2011 1:00 pm Elevating Digital Measurement Beyond Last Click and Towards Return

Channel: Media and Marketing

Attend: http://www.brighttalk.com/webcast/43/30337
Webcast: Jul 27 2011 1:30 pm The New Way to B2B Marketing

Channel: Media and Marketing

Attend: http://www.brighttalk.com/webcast/43/31957

Webcast: Jul 28 2011 12:00 pm Lead Nurturing: Automating the Buyer's Journey

Channel: Media and Marketing

Attend: http://www.brighttalk.com/webcast/43/31309

Subscribe to additional channels that interest you:


Thank you.

Want to run your own online events? Click here to set up a free BrightTALK trial.

Cool, huh?

Join us again the first Tuesday of next month for a non-display resolution/aspect-ratio version of Not Your Usual Marketing Tips.

Joel Kweskin

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704.575.8850 mobile
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