Monday, March 31, 2008

Continuing Ed

Welcome to the April edition of “Not Your Usual Marketing Tips” from JDK Marketing Communications Management.

One of the great things about the Internet is the opportunity for a kind of “continuing ed” in one’s chosen field or industry.

I’ve discussed, in the past, the benefits of subscribing to certain e-zines – “electronic magazines” or newsletters – from those I consider true marketing gurus. They’ve got a lot of knowledge to impart, and some of that knowledge every now and then takes the form of a “tele-seminar” they put on. I listened to one just last week, and there was some great stuff in it (part of its greatness was it was free!)

Alexandria Brown, the self-anointed “Queen of the E-Zine” did a two-night series on the benefits of trotting out an electronic publication – such as what you’re reading right now – for reasons too numerous to mention here. (You can go right to the source, though, to learn more at )

One of the notions she puts forth is that, in the seemingly impersonal world of business, one can communicate through the clutter with a more “personalized” approach. Seasoning your message, now and then, with little dollops of info on yourself, your achievements, even stuff on your family.

So, here goes: “My” movie opens later this week (April 4).

Leatherheads is the new George Clooney screwball comedy that embraces the early days of pro football (1925) as a colorful backdrop to a romantic triangle with co-stars Renee Zelwegger and The Office’s John Krasinski.

“My” movie?? Well, sure…after all, I'm in it. As an extra. Actually, more than an extra. I played the role of Assistant Coach of the Chicago Buffalos, the team Clooney’s Duluth Bulldogs play in the dramatic denouement-revealing game at the end of the film.

So if anyone out there in e-zine land is interested in reading more about my adventures on the film set – taking direction from George, for example – well, I won’t take up any more sacrosanct space in this missive…but you can access it here in a fun website created by another amateur thespian who also took part in the film:

(Then check out the Photo Album section and go to Album 5 and scroll down to see a caricature I did…which was finally presented to our star this past week when he made his whistle stopping tour through Salisbury, NC.)

I’m not sure I know what all this “personal” stuff through my e-zine is supposed to do. But, I suppose if it gets people talking either about me or to me, a little PR in my direction can’t hurt, right?

And if I can assist you, or anyone you know, with promotional needs – self or otherwise – let me strap on my leatherhead and get on it!

In the meantime, let’s huddle again the first Tuesday of next month for another bone crushing edition of “Not Your Usual Marketing Tips.”

Joel Kweskin

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