Monday, September 1, 2008

Teacher's Pet

It’s September. Which means it’s time for the young’uns to go back to school. Which further reminds us that there’s still plenty for us all to learn. About a year and a half ago, I devoted this space to discussing the value of subscribing online to the wizened commentary of some pretty sharp people who know their stuff about marketing.

What held true then holds true today. As much of schoolwork is repetition, to get the points across, here’s that column again.

Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

Years ago, when I wrote advertising copy at Royal Insurance, we created an ad for Royal to appear in a trade publication representing the insurance industry for recent college grads looking to break into the field. So I wrote the “twisty” headline: “Now that you’ve got your degree, come get an education.” The idea being that there’s nothing like the “real-world” know-how one can get on the job as opposed to the theory of the class room.

I’m reminded of that line as, thirty years later, I’m still learning stuff…even as I dispense my own pearls of wisdom from this lofty seat of experience.

No doubt many of you subscribe to your own industry-related electronic newsletters, but since this one is devoted to marketing…and, after all, regardless of your industry, you won’t get too far without marketing…I thought I’d share these resources with you.

Alexandria Brown writes all about e-zines – how to write them, how to use them -- from her self-anointed website:

The ClickZ Network “is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world.” Which, for my interest, also deals with e-mail marketing. You can subscribe to their periodic info at:

Who in the Charlotte area hasn’t heard of Jeffrey Gitomer? For advice on how to score “the sale,” subscribe to him at:

Perhaps my own personal favorite is the advice on a multitude of pertinent topics rendered weekly from Robert Middleton, a West Coast marketing guru who can be reached by typing in:

Since I also get involved in publicity for clients, writing and placing press releases, I can still learn a thing or two from Joan Stewart’s

There you have it – not everyone in marketing, but a good enough cross-section to at least keep yours truly “dangerous.” Maybe you too?

In the meantime, see you the first Tuesday of next month with another postage-paid dollop of Not Your Usual Marketing Tips.

Joel Kweskin

…And from the You-Wanna-Run-That-By-Me-Again Dept:
I ate at a “Just Fresh” recently. There were plastic flowers on the table.

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