Sunday, November 25, 2007

E-Zine Education

They say every pot has its cover.

(Who are “they”? Why, the people who perpetuate clichés, that’s who.)

The point I wish to make, though, is that there is probably an online industry newsletter – or e-zine (Electronic magaZINE) – out there for every individual of his or her respective industry who’s reading MY e-zine right now. That is, a weekly or monthly or quarterly (short) compendium of useful, educational or inspiring articles to remind yourself just how great it is to be in your business, doing what you’re doing.

I’m not asking What E-Zine Are You Writing? I’m asking What E-Zine Are You Reading?!

Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

I send out this e-zine of mine with what I hope is informative, as well as entertaining stuff, to get you to think of different ways to market and promote your business. With universal ideas that, for the most part, transcend your particular industry, to appeal to most if not all of your prospects.

But I am not so naïve as to think that I can address your industry armed solely with my finite knowledge of marketing and advertising. That’s where your industry comes in. To supplement a mailing such as mine, with information coming to you from experts in your “line of work.”

For example, I subscribe to three or four different e-zines that deal with MY line of work – advertising, publicity, consulting – that are written by experts in those fields. I sometimes glean what, appropriately, I can…and then filter through my own experience and expertise into dispensing advice from the mantle of JDK Marketing Communications Management.

What are you subscribed to…that focuses on your industry, perhaps gives you further tips on marketing or selling…educates you on the latest trends and developments…perhaps even lists networking or self-promoting opportunities…that comes to you generally free (!) and conveniently across the electronic sound and air waves, through your computer and on to your screen for astonishing ease of display and information gathering (whew)?

Google, for one, has lists and lists of website sources for free e-zines and even hard copy newsletters that service your industry. All you have to do is type in “(Blank) Industry Newsletters,” visit the site(s) and sign up for one. Or two or three, or more. Reading these publications can be like attending free seminars.

To paraphrase Dr. Seuss, Oh the Things You’ll Learn…

Joel Kweskin

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