Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.
*Name of Location, Business or Organization.
*Web Page Address.
*Headline that creates curiosity, states a major benefit, or otherwise entices the reader to open and read your brochure.
*Headline that states the name of the Product, Project, or Described Process.
*Short, easy to read blocks of text.
*Key Benefits (2-3).
*Instructions, steps, parts (for a procedure, to assemble a product, etc.)
*Biography (of business owner, key members of organization, officers, etc.).
*Graphic Image(s) (including purely decorative elements).
*Photographs of product, place, people.
*Diagram, flow chart.
*Call to Action (What you want the reader to do: call, visit, fill out a form, etc.)
Of course, now that you know what to put into your new, or even revamped, brochure, you also know whom to call to help you put it all together…