Sunday, November 25, 2007


What the heck is this guy doing in Not Your Usual Marketing Tips from JDK Marketing Communications Management?

Recently I discussed the importance of self-promotion. Through such tried and true methods as press releases, seminars, event marketing, trade shows and web content.

Why self promotion? Simply because no one else is likely to do it for you, and if marketing has any role in your business development mix – and, of course, it should – you need to let your audiences know about your product or service.

But it doesn’t always have to be about what you do for a living. Sometimes, it can just be about…you.

That is, if you’ve got something universally interesting to talk about. Have you been awarded or even nominated for a significant industry honor? Have you been on a charity mission to some other country? Have you been lifting a hammer lately for Habitat for Humanity? Have you decided to create a scholarship fund in your family’s name?

Then too, the nature of your story doesn’t necessarily have to be a lofty one. Just, again, something truly interesting.

For instance, about that guy at the top of the page… He is starring in and directing “Leatherheads,” a romantic comedy about pro football, circa 1925, portions of which were filmed here in Charlotte this past Spring.

And yours truly got the unique and rewarding opportunity to appear in it!

Want to read an 8-day journal all about it? Go to:

And for those of you with your own unique and compelling story to tell…I invite you to send it to me at If it’s got “legs,” I’ll try to get it into, a new online compendium of news and features celebrating diversity and achievement throughout the Queen City.

Joel Kweskin

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